Continental Sime Tyre Sdn Bhd (CST), affiliated with Continental AG who is the fourth largest tyre manufacturer worldwide and one of the world's leading suppliers to the automotive industry for tyre and brake technology, vehicle dynamic control, as well as electronic and sensor systems.

The tyre manufacturing activity is carried out by its two manufacturing facilities; Continental Sime Tyre PJ Sdn Bhd (CST PJ) with its factory located in Petaling Jaya, and Continental Sime Tyre AS Sdn Bhd (CST AS) located in Alor Star.

Its marketing and sales is carried out through Continental Sime Tyre PJ Sdn Bhd.

CST PJ specializes in producing high quality Truck and Bus Radial (TBR) as well as tyres for agricultural, port handling, mining and industrial use. CST AS specializes in producing high quality Passenger Car Radial (PCR) tyres as well as Light Truck Radial (LTR), cross ply (LTX) tyres and motorcycle tyres.

The smooth running of the organization’s operations is being carried by a workforce of more than 2,455 employees.

The company has the largest tyre dealer network totaling over 1,200 tyre outlets providing a wide range of car care and tyre services to motorists throughout the country. The tyre brands include Continental, Dunlop, Barum, Sime Tyres and Simex.

Apart from Malaysia, the two plant's capacity also cater for other key countries within the Asian region for example; China, India, Japan, Taiwan, Australia, Thailand. Indonesia, and Singapore.

The company's research and development (R&D) activities are being carried out by Continental Sime Tyre Technology Centre Sdn Bhd, which transmits Continental's latest tyre technology to CST factories in Alor Star and Petaling Jaya. Continental Sime Tyre Technology Centre's laboratories are accredited with ISO/IEC 17025 certifications.